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Your Product Design Partner

Stuart Wakeford

I'm a proactive Product Designer with over 18 years' experience creating transformative products and services. With expertise in both user experience and user interface design, I craft products that are intuitive and visually engaging.

Skills

From discovery to launch, an end-to-end design skillset for creating great products.

User Experience

Defining product architecture, navigation and features to create frictionless user experiences.

Outputs: User requirements User journeys Wireframes Prototypes Site maps & app Maps

User Interface Design

Using layout, colour, typography and imagery to create elegant and intuitive interfaces.

Outputs: Design concepts High-fidelity screen design Component libraries Prototypes Guidelines

Additional skills

Leveraging my diverse experience for a holistic approach to product design.

Outputs: Building teams, creative direction User testing interviews Engineer collaboration Competitor research Marketing and sales collateral

Experience

Over 18 years' experience working with agencies, large organisations and start-ups.

Agency

I began my career in London design agencies, climbing the ranks from Junior Designer to Design Director.

Founder

In 2013 I co-founded Prosper, a digital agency predominantly working with clients in the health space.

Idea to Exit

I co-founded Health Mapper in 2013, an app for tracking health conditions that would go on to front the App Store, get 25,000 users and be acquired by Doctor Care Anywhere in 2015.

IPO

As Head of Design at Doctor Care Anywhere I built and steered a design team that overhauled the brand, visual language and user experience of the entire product portfolio. DCA went public through IPO in 2020.

Design partner

I’m currently collaborating with clients of all shapes and sizes, using my skills and experience to bring great ideas to life.

Side-hustle

In 2019 I launched TEAMZ, a light-touch alternative to traditional Fantasy Footoball where users pick teams instead of players.

Testimonials

“Stu expertly crafted wireframes, screen designs and prototypes that allowed us to quickly test ideas and share our product vision with users, stakeholders and our development team."

Andrew Newbury, Product Manager, BT Wholesale

“Innovative and hugely pragmatic: I would highly recommend Stu for a UX/UI project where you need someone to come up with an innovative plan and execute it.”

Robin Barclay, COO, Doctor Care Anywhere

“Stu is extremely creative with a natural ability to clearly communicate ideas. He was instrumental in helping to design our SaaS offering across UX, design and brand.”

Martin Holroyd, Chief Product Officer, Kantar Media

Projects

View case studies here…

Health

ZunTold

UX and UI refresh for a fiction-based mental health service for young people.

Web
UX
UI

Telecoms

BT

Complete UX and UI overhaul of a commercial telecoms portal serving +400k users.

Web
UX
UI

Health

Doctor Care Anywhere

Building and leading a design team responsible for UX and design across product and marketing.

Leadership
UX
UI

Games

Teamz

Vision, design and implementation of Teamz, fantasy football without the faff.

App
Web
UX
UI

Health

ADHD Doc

End-to-end user experience of an online ADHD support program, for both patients and clinicians.

App
Web
UX
UI

Health

Health Mapper

Vision, design and implementation of an app for tracking chronic health conditions.

Founder
App
UX
UI

FinTech

Elyps

Establishing an elegant and flexible design system for a European challenger bank.

App
UX
UI

Lifestyle

Fugard Theatre

Creating a frictionless ticketing experience for an independent theatre.

Web
IA
UX
UI

FinTech

Fidelity

Information architecture and creative direction for a leading stock analysis tool.

IA
UX
Creative Direction

Games

EY

Touch screen games for nationwide university campus events.

App
UX
UI

Lifestyle

The State Buildings

Establishing a contemporary digital identity for a historic city precinct.

Web
UX
UI

Education

St George's University

Celebrating and showcasing student union events, clubs and societies.

Creative Direction
Web
UX